Media Planning and Buying

Media Planning and Buying

As available choices in media continue to multiply, and costs go spiraling upwards, well-informed precision becomes vital in media selection.

Increases in media costs have far outstripped almost all other areas of inflation. It is, therefore, critical that communications is cost effective in planning as well as execution. Media planning must be rooted in a thorough understanding of their effect on the audiences involved.

We remain well-tuned to the complexities and constraints of the media marketplace, with a knowledge of media options that’s more than just statistical.

We bring to the task a detailed grasp of the clients’ targeting needs, and an understanding of their publics and audiences, supplemented by up-to-date research inputs and market intelligence.

The outcome is a professional package of media solutions which are creative, effective, responsible and visible.